The Most Attractive Employers in Sport 2025 series continues - and today’s announcement introduces a brand-new category: Media & Broadcast.
For the first time, professionals participating in the global iWorkinSport survey were able to vote specifically for media companies and sports broadcasters - a long-overdue recognition of the essential role these organisations play in the sport industry.
From iconic print outlets to streaming platforms, global TV networks and digital-first disruptors, these companies shape the way we experience and engage with sport. It’s no surprise they now feature as a standalone category - and that many of them are considered dream employers.
The final rankings will be revealed on May 8th, during the iWorkinSport Awards Ceremony at the Olympic Museum in Lausanne, as part of the iWorkinSport Convention & Job Fair.
This new category also brought a wave of fresh names into the rankings: 19 of the 20 companies are new entrants to the report. The only returning company is DAZN, which previously appeared in the Sports Tech category, but now finds its rightful place among leading broadcasters and media brands.
The shortlist comes from a study conducted by iWorkinSport, which surveyed over 1,100 professionals from 55 countries, asking: “If you could choose to work anywhere in sport, where would that be?”
Respondents selected organisations across ten categories and ultimately identified one overall “Employer of their Dreams.”
In the Media & Broadcast category, the Top 20 most voted companies, in alphabetical order, are:
- BBC Sport (UK)
- beIN Sports
- Bleacher Report
- CBS Sports (USA)
- DAZN
- ESPN
- Eurosport
- Fox Sports
- Gazzetta dello Sport (Italy)
- Kicker (Germany)
- L'Équipe (France)
- Marca (Spain)
- NBC Sports (USA)
- New York Times – Sports (USA)
- Sky Sports (UK)
- Sports Illustrated
- The Athletic
- The Guardian – Sport (UK)
- TNT Sports (UK)
- Transfermarkt
The iWorkinSport Most Attractive Employers in Sport 2025 Report will be released on May 9th, 2025, featuring detailed rankings, analysis of key industry trends, and exclusive interviews with sport business leaders. Pre-order your free copy HERE.
Stay tuned for more shortlists coming soon.
More about The Most Attractive Employers in Sport 2025
The 2025 survey was conducted from 1 February to 15 March, gathering 1,148 responses from professionals of 65 different nationalities, living in 57 countries. A highly qualified sample, 91% of respondents hold at least a bachelor’s degree, with 65% having completed postgraduate education. Notably, 93% of participants already work in sport.
Disclaimer: As the name suggests, the Most Attractive Employers in Sport survey doesn’t aim to measure employee satisfaction but rather Employer Branding - it reflects how attractive an organisation is perceived by professionals who aspire to work in sport.
About iWorkinSport
iWorkinSport is the Global Hub for all things career, recruitment and education in sport.
The company connects and provides solutions and opportunities to all stakeholders in the field of career development in sport - be it candidates, employers, employees, students, academic programmes, HR professionals, recruitment agencies, consultants, career coaches, etc. It also produces, aggregates and curates content and knowledge relevant to careers in sport.
iWorkinSport was created in 2017 with the aim to organise the first truly international career fair focused on the sports industry. It enables some of the most renowned organisations to meet, interview and recruit students and alumni from the most prestigious sport management programmes in the world.
World-class sports organisations have been in attendance, recruiting at the event. The next iWorkinSport Convention & Job Fair will happen in Lausanne, Switzerland, on May 9th. For more information and to register, go to www.iworkinsport.com/jobfair.
Contact: For more information, contact info@iworkinsport.com.