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Top 10 Sports Marketing Agencies – The Most Attractive Employers in Sport 2025

We now enter the Top 10 phase of the Most Attractive Employers in Sport 2025 campaign - where the competition gets even tougher, and only the most admired organisations remain.


Kicking things off is the category of Sports Marketing Agencies, featuring the ten companies that sport professionals around the world would most like to work for.


These agencies play a central role in shaping the global sports business - through media rights, sponsorship, brand strategy, talent representation, content creation, and more. They are creative, fast-paced, and often at the cutting edge of sport’s evolution.


The final ranking will be revealed on May 8th at the iWorkinSport Awards Ceremony, hosted at the Olympic Museum in Lausanne, during the iWorkinSport Convention & Job Fair.


The shortlist is based on the results of a global survey conducted by iWorkinSport, which asked professionals working in sport:

“If you could choose to work anywhere in sport, where would that be?”


In the Sports Marketing Agencies category, the Top 10 Most Attractive Employers in Sport 2025, listed alphabetically, are:


  • CAA
  • IMG
  • Infront Sports & Media
  • Octagon
  • Publicis Sport & Entertainment
  • Roc Nation Sports
  • SPORTFIVE
  • TEAM Marketing
  • Two Circles
  • Wasserman


The iWorkinSport Most Attractive Employers in Sport 2025 Report will be released on May 9th, 2025, featuring detailed rankings, analysis of key industry trends, and exclusive interviews with sport business leaders. Pre-order your free copy HERE.

Stay tuned for more shortlists coming soon. 


More about The Most Attractive Employers in Sport 2025

The 2025 survey was conducted from 1 February to 15 March, gathering 1,148 responses from professionals of 65 different nationalities, living in 57 countries. A highly qualified sample, 91% of respondents hold at least a bachelor’s degree, with 65% having completed postgraduate education. Notably, 93% of participants already work in sport.

Disclaimer: As the name suggests, the Most Attractive Employers in Sport survey doesn’t aim to measure employee satisfaction but rather Employer Branding - it reflects how attractive an organisation is perceived by professionals who aspire to work in sport.


About iWorkinSport

iWorkinSport is the Global Hub for all things career, recruitment and education in sport.

The company connects and provides solutions and opportunities to all stakeholders in the field of career development in sport - be it candidates, employers, employees, students, academic programmes, HR professionals, recruitment agencies, consultants, career coaches, etc. It also produces, aggregates and curates content and knowledge relevant to careers in sport.

iWorkinSport was created in 2017 with the aim to organise the first truly international career fair focused on the sports industry. It enables some of the most renowned organisations to meet, interview and recruit students and alumni from the most prestigious sport management programmes in the world. 

World-class sports organisations have been in attendance, recruiting at the event. The next iWorkinSport Convention & Job Fair will happen in Lausanne, Switzerland, on May 9th. For more information and to register, go to www.iworkinsport.com/jobfair.  

Contact: For more information, contact info@iworkinsport.com.

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