Organization:
DAZN
Job:
Advertising Operations Executive
Location:
Milan, Lombardy, Italy
Published:
13-02-2025
Deadline/Expiry date:
27-02-2025
Department: 89-604 - Media - Ad Operations
Description
The world of live sports consumption is changing. Fans now demand a live sports service built around them – a service that allows them to watch the best live sport on any device, anytime, anywhere. Welcome to DAZN, the world's leading live OTT sports service.
As an Advertising Operations Executive you will play a crucial role in managing advertising campaigns across all DAZN Italy properties, ensuring optimal placement and timing of ads to maximize reach and effectiveness.
This role requires strong organizational skills, attention to detail, and a deep understanding of advertising strategies and media platforms.
Key Responsibilities
- Collaborate with clients or internal teams to understand advertising objectives.
- Plan ad rotation schedules for broadcast media, considering factors such as program content, and ad placement regulations.
- Monitor advertising inventory availability and ad space reservations to meet campaign objectives
- Coordinate with creative teams to ensure timely delivery of advertising materials in accordance with campaign schedules
- Monitor campaign performance and make data-driven adjustments to optimize ad rotation
- Track advertising expenditure and reconcile invoices with contracted ad placements
- Stay informed about advertising regulations and guidelines applicable to broadcast media in Italy
- Ensure that advertising content complies with legal and regulatory requirements, including restrictions on content and timing.
- Generate regular reports on campaign performance
- Analyse campaign data to identify trends, insights, and opportunities for optimization
- Provide actionable recommendations for future campaigns based on performance analysis and market insights
Skills, Knowledge & Expertise
Proven experience in advertising campaign management, preferably in a broadcast media environment
- Strong understanding of media planning principles, including audience targeting, reach, frequency, and media buying
- Knowledge of Ad Server (Google Ad Manager preferred), SSPs, DSPs, Programmatic topics
- Excellent negotiation and communication skills, with the ability to build and maintain relationships with clients, media agencies, and broadcasters
- Proficiency in advertising analytics tools and software for campaign performance tracking and analysis
- Ability to multitask, prioritize tasks, and work effectively under pressure in a fast-paced environment
- Fluency in Italian and proficiency in English (both written and verbal)
