Organization:
adidas
Job:
Manager Sports Marketing
Location:
Greater Istanbul
Published:
12-12-2024
Deadline/Expiry date:
26-12-2024
Purpose & Overall Relevance For The Organization
Steer the execution of the Global and EM Sponsorships (SpoMA) & Entertainment and Influencer Marketing (EIM) strategy, ensuring consistent deployment throughout EM Turkey whilst delivering on all relevant Brand KPIs with focus on Share of Search. Implement and execute all SpoMa& EIM activations along the defined partner calendar, optimizing all partners and supporting the key brand moments.
Support GTM planning and identify to build SpoMA & EIM portfolio in Turkey, in line with overall brand and business objectives. Drive relationships across the SpoMA & EIM portfolio and develop strategic framework & positioning strategy for the portfolio.
Key Responsibilities
- Manage EM Turkey SpoMA &EIM portfolio according to Global/EM direction, including budget allocation, contracts, relationship and activations.
- Explore, identify and signing the best current and next generation partners
- To service SpoMA & EIM Partners and Clubs, Federations (excluding Football Clubs & Federations) including negotiating and maintenance of contracts.
- Create partner profile overview for EM Turkey and keep it updated at all time:(contract period, contract value, partners priority relevance, Social Media stats per channel, classification/dedication along Block Buster and Enhanced campaigns per brand calendar)
- Monitoring partner portfolio budget and create mid-term plans for increased budget efficiency and effective use.
- Create, manage and execute activation overview Commercial Activations with focus on EM Turkey top priorities (e.g. push E-com, consumer loyalty (adi Club), and DTC&WWTW)
- Create partner ROI overview and provide monthly activation ROI report per partner
- Comply with CAF procedures and P&L construction for new partners or renewals according to SpoMA & EIM strategy.
- Submit seasonal orders for partners & planned projects within budget, coordinates product supply process through the season to achieve their service satisfaction.
- Develop, manage and execute a firm invest & divest strategy according to ROI facts and provide a quarterly invest & divest report to LM and HUB
- Provide a clear vision and direction to internal teams and external partners with relevant objectives and KPIs.
- Collaborate with CtC, Brand Activations/Digital (inc PR) and Omni-Channel Consumer Experience for every consumer facing activation to ensure a 100% alignment before activating.
- Establish a high-performance culture and drive employee engagement, leading by example.
- Identify and develop high-potential talents (in and outside of the team), to fuel the team's succession plan.
- Other duties as assigned by Line Manager
KPI’s
(Brand momentum, Net Promoter Score, Spontaneous purchase intent, etc.)
- Full price sell-through
- Cluster Net Sales vs. Plan
- Cluster Direct Brand Contribution vs. Plan
- DTC traffic, conversion
- Key Digital KPIs (reach, engagement, sessions, transactions, etc.)
- Activation ROMI and Partners Performance ROI
- MWB & BMP accuracy
Key Relationships
- Local Brand & Channels
- EM SpoMA & EIM, and BUs
- Legal Turkey
- Finance Turkey
- External Agencies
- Athletes, Influencers, federations, and clubs
Knowledge, Skills And Abilities
- Significant knowledge of the full marketing mix (advertising, events, sponsorship, partner management) with a major brand or retailer (sporting goods industry preferred)
- Strong interpersonal skills (e.g., collaboration, creativity, confidence and facilitation)
- Strategy – ability to provide input to and implement strategy.
- Ability to network, influence and utilize internal and external resources.
- Strong business sense , analytical, influencing and presentation skills
- Marketing budget Management
- Motivates employees and creates a high performing environment.
Requisite Education And Experience / Minimum Qualifications
- Bachelors in related field
- Minimum of 6 years equivalent professional experience, ideally in Sports Marketing and Influencer Marketing
- Advanced user of MS Office suite of products
- Fluent in written and spoken English is a must.
adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an equal opportunity employer
