Organization:
National Basketball Association (NBA)
Job:
Marketing Partnerships Management - Basketball Africa League
Location:
Dakar, Dakar Region, Senegal
Published:
28-11-2024
Deadline/Expiry date:
12-12-2024
This position will be primarily responsible for managing local/regional marketing partners for BAL Africa. This position calls for someone with strong client-servicing, project management and relationship-building skills. The ideal candidate will be a problem-solver and someone who can identify and deliver value to marketing partners.
Major Responsibilities
- Manage and service BAL Africa marketing partners with a focus on upsell opportunities.
- Serve as day-to-day contact on partnership matters ranging from contractual deliverables to activation strategy.
- Manage day-to-day partner activation processes including: activation planning and approvals, promotional development, media planning, financials, advertising creation and approval, event coordination and results tracking.
- Manage all requirements of the BAL Compliance Policy for all partner renewals.
- Regular follow up with global account teams in NY to pitch regional partnership opportunities.
- Generate and present marketing partner reports to assess partnership ROI. Execute against partnership goals and success metrics, implement a measurement plan, for monitoring effectiveness and providing regular partner reporting.
- Build effective working relationships and strong consensus with key BAL constituencies including: sub-departments within Global Partnerships, Events, Media (Broadcast and Digital), Content, Public Relations, Legal, Licensing, Social Responsibility, Team Marketing & Business Operations, Basketball Operations, Player Marketing, and BAL Entertainment.
- Develop and leverage strong relationships and build credibility with external partners and their lead agencies.
- Manage budgets and expenses for marketing partners including assisting in the annual budget planning process; this includes fluency in our financial reporting and pipeline management system.
- Develop an understanding of partners' marketing/business goals, objectives, target audience and integrate these into contractual delivery plans.
- Assist in global coordination of partner benefits at international events.
- Support in identification of areas of opportunity and develop upsell proposals for partners throughout the season.
- Has ownership of accounts with some autonomy.
- Responsible for the fulfillment of contract requirements.
- Develop and maintain favorable relationships with new and existing partners.
- Coordinate with cross functional groups/departments on project and client needs
- When applicable, coordinate and provide pre-event planning and provide on-site support or activation assistance for any partner events.
- Provide regular updates to senior staff concerning partnership matters, financial status, etc.
- Lead brainstorming sessions to deliver best in class benefits to partners.
Required Skills/Knowledge
- Strong understanding of sponsorship activation including events, media, marketing rights, content, etc.
- Must be highly motivated, proactive, self-starter with high energy and team spirit.
- Strong business savvy.
- Excellent presentation skills, including the ability to lead discussions and interact with senior executives (internally and externally).
- Strong financial and analytical skills; ability to create internal and external reports.
- Ability to forecast issues in projects, troubleshoot, and problem solve with internal constituents and external partners.
- High level of proficiency in Microsoft Word, Excel and PowerPoint.
- A minimum of conversational French language skills preferred.
Experience Needed
- Minimum of 7 years of professional experience in relevant field (marketing, advertising, account management, or brand management).
- Proven negotiation/sales skills and experience.
- Prior experience supporting internal and external relationships, developing presentations and thinking creatively, a strong plus.
Educational Background Required
- Bachelor’s degree in Business, Marketing or related discipline
