Learning

About GOALS

GOALS (GOvernance and Administration of Leisure and sports)" is a two-year programme entirely taught in English (120 ECTS) and jointly operated by the University of Lille (France), the University of Lisbon (Portugal), Mykolas Romeris University (Lithuania), Nicolaus Copernicus University (Poland), and the International University of Health, Exercise & Sports - LUNEX (Luxembourg).

This consortium joined forces to create an innovative study programme and provide a balanced integration of theory, practical experience, empirical research and policy analysis.

GOALS Master program offers students many opportunities to pursue their academic and professional objectives. Upon completion of this joint degree, students are prepared for a range of careers in sport management. They will be employed in sport organisations also they will have the necessary skills and competences to act as self-employed on individual basis as a partner, consultant and expert.

The Master GOALS and the digital transformation

There is no doubt that technology has been changing businesses in all sectors, fundamentally transforming the customer experience and the internal running of organisations. The sports industry is undergoing a major shift in the way it operates, and digital technologies are opening up significant opportunities for growth. However, to fully capitalise on these opportunities, sports organisations are likely to need a digital makeover.
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Sports industry needs to integrate digital into all business aspects, transforming people, processes and technology. Committing to the digital transformation journey requires a deep understanding of current capabilities, as well as a vision for the future that will determine how capabilities, processes, organisational structure and technology will need to change.
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As sports organisations become more familiar with life as digital businesses, they will not only get closer to their supporters, but may also find it easier to create innovative and personalised experiences that will both expand and strengthen their customer base.

Mobility tracks and degrees

The graduate programme grants 120 ECTS, with a training delivered over four semesters.

The mobility scheme is organised to provide the student with the maximum flexibility in his decision-making process. For this, we offer two professional tracks (specialisations) covering the two years of the Master programme.

Following the first semester, students need to define their career plan and their mobility scheme: (1) Sport industry and (2) Leisure, Sport and Event management. Each track has a sub-programme dedicated to digitalisation, fitting with the labour market needs and future employment trends. The two tracks were elaborated in accordance with the academic specialisation of each university and the link of each partner with the professional environment.

Joint events including a summer school and an integration week

At the beginning of the Master programme, all students will be welcomed in one University (Lille in 2022) and participate to a joint one-week event including a summer school, inspiring conferences/visits and social/cultural events. During this joint one-week event, all students and teachers will have direct opportunities to meet each other, creating links from the very beginning.

Special events will be organised in order to promote interactions between students, professors, invited scholars and lecturers from industry, specially invited to provide courses/lectures in their expertise domains. These events will be perfect opportunities for students to start building their network.

A unique professionally oriented Master programme

All students will spend their first semester at the University of Lille with a common track. The courses will cover technical aspects of sports management, finance and methods, within an economic and legal perspective frame. The knowledge-transfer process will develop the necessary skills of the attendants for a successful career in the international sports administration sector.