Join us on Thursday, 28 May 2020, at 7pm (CET) for the 6th episode of the iWorkinSport LIVE Interview series.
In this episode, we will talk with Patrick Nally, the man often described as the ‘founding father of modern sports marketing.’
The impact of Nally’s work cannot be
over-estimated. It created a revolution in sports marketing which involved the
identification, ownership and branding of rights and assets which could then be
packaged and offered to category specific sponsors. At West Nally – the company
he formed with UK broadcast legend Peter West – Patrick was responsible for
bringing Coca Cola into football, as a major sponsor of FIFA and UEFA competitions.
Currently Patrick remains working at full-steam and was
responsible for having the game of Poker recognised as a sport by the General
Association of International Sports Federations.
Do you want to learn more about the rich
history and the development of sports marketing, from its infancy up until
today?
Wanna hear from a true legend in the business
where sports marketing is heading next?
DON’T MISS our
LIVE interview!
Tune in and send your
questions!