Join us for an enthralling live session with Lourenço Menezes, the dynamic International Business Manager at SL Benfica, on August 29th at 5pm CEST. Tune in to our YouTube channel to uncover the secrets behind steering a historic football club through the modern challenges of globalization.
Lourenço, a seasoned sports and business aficionado, currently plays an important part in SL Benfica’s ambitious international business endeavors. His role is pivotal in crafting innovative strategies for talent development, strategic partnerships, and the broad-scale internationalization of the Benfica Campus. At the heart of his mission is the vision to propel Benfica to new heights on the global stage, navigating through the evolving landscapes of multi-club ownership and massive industry financings.
With a rich background, which includes stints at the organization of global sports events like the FIFA World Cup Brazil 2014 and UEFA Champions League Finals, to hands-on management roles in Portugal's Liga 3, Lourenço brings a wealth of experience and a unique perspective to the table. His journey is not just about leading in the high-stakes world of international football; it’s also about adhering to the simple yet powerful values that sports instill in people and organizations.
This live interview is a must-watch for anyone interested in sports management, football operations, or the complex dynamics of sports club globalization. Whether you’re a budding sports professional or an avid football fan, you’ll gain unparalleled insights and practical advice from one of the industry’s seasoned leaders.
Mark your calendar and be part of this enlightening conversation. Don't miss the chance to engage with Lourenço during the live Q&A session—bring your questions and be ready to dive deep into the world of international football management.