Join us this Thursday, at 4pm CEST for a live interview with one of the most influential sports marketers, Ricardo Fort, who has just released a new book called “Lessons I Learned When My Boss Was Fired”.
After 25 years working for some of the best companies in the world and almost a decade successfully leading the Global Sponsorship teams of Visa and The Coca-Cola Company, in March 2021 Ricardo launched Sport by Fort Consulting to help sponsors, leagues, investors and athletes successfully invest in sports. About his new book, Ricardo said: “Every one of us will get fired once or multiple times in our careers. Knowing how to deal with it and, mostly, how to bounce back, is a skill worth developing as soon as possible.”
We have talked about Ricardo’s career in a previous interview, which you can watch here, and this time we’ll dive in the lessons he’s sharing in the book and on the new trends in sports and entertainment sponsorship and partnerships. Since he founded his consultancy Ricardo has been advising some of the most interesting start-ups in the market and has been involved in a ground-breaking project which might result in formation of a professional football league in Brazil.
As always, you are invited to join us live and participate with your comments and questions.