The wait is over – the first shortlist of the Most Attractive Employers in Sport 2025 is here!
From now until early May, we’ll be revealing the Top 20 (and later the Top 10) most attractive employers in sport, across ten categories, as voted by professionals around the world. It all builds up to the highly anticipated Awards Ceremony, taking place on May 8th at the Olympic Museum in Lausanne, during the iWorkinSport Convention & Job Fair.
We kick off with one of the most competitive categories: Sports Marketing Agencies.
This year’s list features some of the most influential names in the business - from global giants with decades of legacy, to innovative new players shaking up the industry. Repeat entries like SPORTFIVE, Octagon, Wasserman, and Infront make a strong return, while newcomers like Relevent and N3xt Sports show how the landscape continues to evolve.
The shortlist is the result of a global survey conducted by iWorkinSport, which gathered responses from more than 1,100 people across 55 countries, with the majority already working in sport. Participants were asked one simple yet powerful question:
“If you could choose to work anywhere in sport, where would that be?”
Respondents first selected organisations within 10 defined categories and, in the end, named one overall “Employer of their Dreams.” The top-ranked companies will be revealed at the Awards night on May 8th.
In the Sports Marketing Agencies category, the Top 20 most voted companies are, in alphabetical order:
- CAA
- Dentsu Sports
- Endeavor
- Havas
- IMG
- Infront Sports & Media
- LiveMode
- MKTG Sports + Entertainment
- N3xt Sports
- Octagon
- Publicis Sport & Entertainment
- Relevent
- Roc Nation Sports
- SEG – Sports Entertainment Group
- SISU Venture Partners / Golden Goal
- SPORTFIVE
- TEAM Marketing
- Two Circles
- Wasserman
- WePlay
The iWorkinSport Most Attractive Employers in Sport 2025 Report will be released on May 9th, 2025, featuring detailed rankings, analysis of key industry trends, and exclusive interviews with sport business leaders. Pre-order your free copy HERE.
Stay tuned for more shortlists coming soon.
More about The Most Attractive Employers in Sport 2025
The 2025 survey was conducted from 1 February to 15 March, gathering 1,148 responses from professionals of 65 different nationalities, living in 57 countries. A highly qualified sample, 91% of respondents hold at least a bachelor’s degree, with 65% having completed postgraduate education. Notably, 93% of participants already work in sport.
Disclaimer: As the name suggests, the Most Attractive Employers in Sport survey doesn’t aim to measure employee satisfaction but rather Employer Branding - it reflects how attractive an organisation is perceived by professionals who aspire to work in sport.
About iWorkinSport
iWorkinSport is the Global Hub for all things career, recruitment and education in sport.
The company connects and provides solutions and opportunities to all stakeholders in the field of career development in sport - be it candidates, employers, employees, students, academic programmes, HR professionals, recruitment agencies, consultants, career coaches, etc. It also produces, aggregates and curates content and knowledge relevant to careers in sport.
iWorkinSport was created in 2017 with the aim to organise the first truly international career fair focused on the sports industry. It enables some of the most renowned organisations to meet, interview and recruit students and alumni from the most prestigious sport management programmes in the world.
World-class sports organisations have been in attendance, recruiting at the event. The next iWorkinSport Convention & Job Fair will happen in Lausanne, Switzerland, on May 9th. For more information and to register, go to www.iworkinsport.com/jobfair.
Contact: For more information, contact info@iworkinsport.com.