Have you ever wondered what experts in the sports industry read to expand their knowledge and keep up to date with trends in the sporting world? Do you have some free time and you have been looking for a way to entertain yourself and learn something at the same time? If this is the case, you are in the right place.
During the iWorkinSport Live Interviews Series, we asked some of our guests to share book recommendations. The suggestions they gave us span from readings on career advice and entrepreneurship, to branding, biographies and more.
Check out some of these recommendations below. They are very much worthwhile.
Should you want to purchase any of the books, you will find affiliate links that will take you to Amazon.com.
Enjoy!
Author: Michael Payne
Recommended by: Mario Medeiros, Executive Commercial Director at FIVB
What Mario said about the book: “A true experience about the Olympic movement, in sponsorship and commercial perspective. An outstanding book about history.”
Authors: Dr. Erkut Soegut, Jack Pentol-Levy and Charlie Pentol-Levy
Recommended by: Daniel Geey, Sports and Entertainment Lawyer
What Daniel said about the book: “A book by a great football agent, who talks about what it takes and how to become an agent”
Author: Bharat Anand
Recommended by: Claude Ruibal, former Senior Vice President of Digital at Infront
What Claude said about the book: “It’s about the fact that it’s not just about creating great content in today’s world, but it’s about creating great connectivity for that content and building connectivity for that content so that it can be successful in a really fragmented ecosystem when it comes to distribution”
Author: Peter Montoya
Recommended by: Raphael Fiche, Senior Brand Recruiter at Adidas
What Raphael said about the book: “You are the CEO of your own company. Regardless of age, position, business you are in, all of us need to understand the importance of branding. We are in charge of our brand. You need to be the chief marketing of your own brand”
Author: Leonard Mlodinow
Recommended by: Pedro Trengrouse, Sports Lawyer and Business Consultant
What Pedro said about the book: “The essence of the book is: the distance between success and failure is the number of times you try”
Author: Mark H. McCormack
Recommended by: Misha Sher, Global Vice President of Sports and Entertainment at Mediacom
What Misha said about the book: “The godfather of sports marketing, also the founder of IMG. A lot of useful tips in terms of how you can get on and do well in sports”
Author: Michelle Obama
Recommended by: Katie Simmonds, Global Chief Operating Officer at SIGA
What Katie said about the book: “A fantastic book from a female leader. I highly recommend it”.
Author: Vishen Lakhiani
Recommended by: Marcus Luer, Founder and CEO at Total Sports Asia
What Marcus said about the book: “You can use it as a business book but also as a personal book”
Author: Andre Agassi
Recommended by: Pierre Ducrey, Olympic Games Operations Director at the IOC
What Pierre said about the book: “Fascinating book. It really demonstrates how you excel at something that you hate somehow. An absolute must read!”
Author: Cristiane Correa
Recommended by: Pedro Presa, Founder and CEO at MyCujoo & Group Chief D2C Officer and Board Member at Eleven Sports
What Pedro said about the book: “A book that inspired me a lot. One of the best business lessons I had in my life”
Author: Daniel Coyle
Recommended by: Misha Sher, Global Vice President of Sports and Entertainment at Mediacom
What Misha said about the book: “Really good book, really interesting read”
Author: Jonathan Clegg and Joshua Robinson
Recommended by: Pedro Trengouse, Sports Lawyer and Business Consultant
What Pedro said about the book: “How football was organised in England. Similar situation to the current status of Brazilian football”
Author: Tim Ferriss
Recommended by: Raphael Fiche, Senior Brand Recruiter at Adidas
What Raphael said about the book: “Tips and tricks of the most successful people in the world”
Author: Carol S. Dweck
Recommended by: Daniel Geey, Sports and Entertainment Lawyer
What Daniel said about the book: “A growth mindset is a mindset that recognizes difficulties and challenges, but those are opportunities to grow and get out of your comfort zone. Challenge yourself to greater achievements and accomplishments”
Author: Ralph de la Vega
Recommended by: Fabio Coelho, President at Google Brazil
What Fabio said about the book: “The book tells the story of de la Vega’s life and his journey to the United States”
Author: Brian Windhorst
Recommended by: Misha Sher, Global Vice President of Sports and Entertainment at Mediacom
What Misha said about the book: “If people are interested in what is going on now and the talent space”
Bonus Books published by some of our guests at the Live Interview show:
Sponsorship in Marketing: Effective Partnership in Sports, Arts and Events Author: T. Bettina Cornwell
 Done Deal: An Insider’s Guide to Football Contracts, Multi-Million Pound Transfers and Premier League Big Business Author: Daniel Geey What we say about the book: “A self-explanatory title on the content. The book is a very smooth read and it keeps you engaged. A must read for those interested in football business” Author: Misha Sher and others What we say about the book: “A very interesting read on the art of advertising and brand management. The book is a collection of essays written by multiple experts, who shared their experiences throughout their careers” |
A Cannes Lions Jury Presents: The Art of Branded EntertainmentHave you read these books? Do you have book recommendations to share?
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