Organization:
Under Armour
Job:
Lead, Channel Marketing -Distributor
Location:
Amsterdam, North Holland, Netherlands
Published:
12-09-2024
Deadline/Expiry date:
26-09-2024
Values & Innovation
At Under Armour, we are committed to empowering those who strive for more, and the company's values - Act Sustainably, Celebrate the Wins, Fight on Together, Love Athletes and Stand for Equality - serve as both a roadmap for our teams and the qualities expected of every teammate.
Our Values define and unite us, the beliefs that are the red thread that connects everyone at Under Armour. Our values are rallying cries, reminding us why we're here, and fueling everything we do.
Our pursuit of better begins with innovation and with our team's mission of being the best. With us, you get the freedom to go further - no matter your role. That means developing, delivering, and selling the state-of-the-art products and digital tools that make top performers even better.
If you are a current Under Armour teammate, apply to this position on the Internal Career Site Here.
Purpose of Role
The position is responsible for leading the strategic planning and implementation of Brand marketing plans and Retail marketing programs for Under Armour in the Distributor Markets in EMEA; Italy, Scandinavia, Greece, Poland, Eastern Europe, CIS, Austria, Spain, Middle East, Turkey, Balkans, Israel, North Africa, South Africa and the UK & EU Golf Distributor. The role will focus on ensuring premium and consistent marketing executions throughout the region, setting up effective marketing alignment across the different distributor markets and supporting the local marketing distributor leads to elevate the consumer experience.
Your Impact
- Provide guidance and coordinate premium and integrated marketing programs to drive brand awareness and consumer conversion, aligned with the cross functional EMEA Marketing team.
- Monitor the annual and seasonal marketing calendar with the Distributor markets, ensuring a full funnel execution approach for all initiatives and channels (attract/engage/convert).
- Lead and co-develop DTC and Wholesale retail marketing plans with the Commercial Distributors leads and the key Marketing leads in country, aligned with regional seasonal brand initiatives.
- Approve the execution of retail and communication materials around seasonal and category initiatives, to deliver executional excellence (physical retail & digital)
- Partner with the internal creative team for content approvals for both, seasonal marketing executions/ adaptations and content development for local initiatives.
- Support on PR and media initiatives within the distributors markets, aligning with the internal Category and PR teams.
- Omnichannel events activation guidance, ensuring brand right concepts, seamless alignment and connection with the brand seasonal stories, for a consistent regional execution.
- Transfer specific sports marketing needs from the distributor markets to
- EMEA HQ, providing local advice in developing a solid sports marketing roster and assets activation.
- Analyze marketing/sales performance from the different markets to evaluate results and measure brand success through seasonal campaign reporting.
- Monthly and quarterly report the distributors practices and marketing executions evolution in the marketplace during and after the seasonal campaigns.
Qualifications
- Bachelor’s or Master’s degree in Business Administration, Marketing, or related field.
- +5 years of experience, proven track record in brand and trade marketing experience within EMEA across sports and/or lifestyle brand(s), or equivalent combination of education and relation experience.
- Strong understanding across communication and retail marketing mechanics.
- Strong interpersonal skills and ability to communicate effectively across functions.
- Fluency of English, both conversational and written is an essential function.
- Additional languages will be a plus.
- Experience working for either a start-up or high-growth organization is a plus.
- Proven global citizen through travel and diversity of experiences.
- Prior experience working for an international brand with a strong, premium, and distinct culture.
- Proven communication skills coordinating international agencies/vendors.
- Highly organized and detail oriented.
- Strong presentation skills. Both verbal and written.
Workplace Location
- Location: This individual must reside within commuting distance from our Amsterdam office.
- Return to Work Designation: Hybrid work (baseline of minimum 2 days a week in-office.
- Travel: IE- 5-10% of the year
Relocation
Benefits & Perks
- Paid “UA Give Back” Volunteer Days: Work alongside your team to support initiatives in your local community.
- Under Armour Merchandise Discounts
- Health & fitness benefits, discounts and resources- We offer teammates across the country programs to promote physical activity and overall well-being.
- 38 hour working week
- Hybrid work, a minimum of 2 days in the office
- 28 days holiday
- Teammate Resource groups e.g. Green Machine, Sustainability, LGBTQIA+, Women in Leading and Living, Balance for mental health and wellbeing etc.
- Human Performance Institute (Gym) on site
- Local Language course when moving from abroad
Our Commitment to Diversity
At Under Armour, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion or belief, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, family or paternal status and any other characteristic protected by applicable law. Under Armour believes that diversity and inclusion among our teammates is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool. Accommodation is available for applicants with disabilities upon request.
