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Position purpose summary:

The role of the Insight Specialist is to support the Sports & News editorial teams with research and viewing analysis to inform their decision making, and drive viewership to beIN’s TV channels. It also works with the wider Group Analytics team in providing research and analysis to guide the content investment strategy for Sports & News genres. The role requires working across a variety of business areas, including on-screen editorial, scheduling, rights investment, content development, brand, and marketing. This involves working with all resources available to the Group Analytics team, e.g. return path data (from OTT and STB platforms), TAM data where available, third-party consumer data, ad hoc research using the beIN FORUM community panel, and beIN’s own in-house data sources. The person will be the local business partner to the Sports & News teams in Doha, working across a broad range of premium sports and news content. Success in this role will be measured by the positive impact of insights generated have on Sports & News content for our MENA business.

Key responsibilities and accountabilities:

This role is an exciting opportunity to join beIN and work within the Group Analytics team on a range of global projects. Specifically to provide actionable insights on Sports & News content and how it drives Pay-Tv subscription, through:

Conducting content research and analysis based on all data sources available to the Group Analytics team, e.g.:

• Bespoke surveys / qualitative research using the beIN FORUM panel.
• Viewing data from bespoke studies (e.g. DAR data), and return path panel data from DTH and OTT sources.
• Social media talkability and online video data, and its impact on Pay-TV subscriptions.

Conducting ad hoc projects involving customer feedback on content, e.g.

• End of season reviews of viewing performance and engagement of sporting events.
• On-screen sports talent studies.
• Competitor intelligence on the value delivered by sports content on competitor channels and platforms.
• Analysis of cross-platform news content consumption, on various devices.

Communicating those insights using Management Information, dashboards, and insight newsletters.

Working closely content and marketing teams to ensure they understand their viewers and what content they value.

Supporting the Doha Communications team when required.

Contributing to the Group Analytics & Research team:

• Share with the wider team any insights generated on content and content consumption.
• Collaborate on wider Pay-TV projects that have a sports element.
• Maintain any AI based systems with research and analysis findings.

Support the London based Head of Insight, and Insight Manager for Sports, across a range of projects.

Be a liaison between London and Doha teams for sports related research projects.

Education:

Ideally a numerate or human sciences degree – examples include business studies, economics, maths, statistics, finance, psychology, etc.

Experience:

A minimum of five years relevant work experience, either working in media, e.g. at a TV broadcaster or subscription television platform; or at a media research agency.

Experience of working in the Middle East would be a significant advantage.